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Nestlé CEO:

The interview with Brabeck-Letmathe the skepticism of Europeans to the United States, water and scarce food.

nestle water business

The free trade agreement, the EU negotiates with the United States is discussed emotional. Also, because being negotiated behind closed doors. Legitimate concerns? 
Peter Brabeck-Letmathe: The discussion shows that distrust has built up in recent years between the U.S. and Europe. That worries me ....

 Is that understandable mistrust?

It is not constructive. If the EU makes a free trade agreement with Korea and Japan, is not even discussed. But it comes to the U.S., we are already emotionally before we even know what it is about. This is a sign that something bigger is behind the problem. Economic growth as a result of such an agreement is estimated at 120 to 180 billion euros. In a time in which we fight for every thousandth growth, we should at least talk objectively about the issue.
Do not be concerned that our food standards would fall?
As far as I know, no human has ever died in the U.S. because he has eaten American products. If that is our fear, we should not make the U.S. holiday also.
It's about animal husbandry. We produce for our animal welfare more expensive and therefore less competitive, right?
In the EU there are already enough meat from the United States. It is the agreement about much more: we need to open the trade barriers. From my perspective, they are ridiculous.
Do you think that the Austrian agriculture is competitive?
For 50 years I hear that it is not. I have it but have never seen so flourishing as now. She is competitive on their way. As long as the Austrians are willing to pay for quality and organic more, it goes to the farmers well.
The EU agricultural subsidies can not criticize?
I've always said that in the EU each cow has the right to a first-class time to fly around the world if you look at the amount of funding. I criticized that we have encouraged the large enterprises and thus the mass production. Then we had butter and milk mountains, which we then sent at bargain basement prices in the Third World. Thus the small farmers were no longer competitive. This has improved. Against mountain farmers' subsidies, I never was. Today, the subsidy is mostly qualitative, not quantitative.
You always talk about the three F-crises: Fuel, Food and Financial Crises (oil, food, financial crisis). Do we have too much attention to the third?
I think the policy has very good job of preventing a great depression. The problem that we run out of water each day, but is still too little recognized.
Comment: So it seems with the water Nestle yes to be very important because fracking is carried out in the U.S. essentially in sparsely populated areas and makes residents life hell. What remains is a contaminated environment. Earthquakes, burning, poisoned groundwater are the consequences. The transition from the low water line, add costly bottled water, primarily of Nestle 'will not be spared the majority of EU citizens. Who do not know yet, you should watch the movie Gasland look necessarily. In Germany Fracking has already begun in the north!


Another interview where it was also about water:
If declined due to lack of water, grain production by a third, as you say, and through the social unrest after themselves, which is also bad for business. Yeah, sure. At the 140th anniversary of Nestlé six years ago, I have been thinking on what we need to pay attention so that we can one day celebrate 280 years Nestlé. After a long analysis I described water as a vital element of our future strategy.
Why? Without water, nothing works. Water is life. Back then there were the WEF and the media, only the subject of climate and CO2. That's why I asked WEF founder Klaus Schwab, to give me the opportunity to speak here in Davos over water. This resulted in a coalition and the known studies about the impending water scarcity.
They provoked by saying water need a price. I have never said water need a price. I said water had no value - just as we use it. Then, the people have said that there is a human right to water, and therefore it must be free.
What is not wrong yes. The five liters, which we need for our daily consumption and 20 liters for the minimum daily hygiene is a human right. Every government should be made responsible for ensuring that their population has access to this basic human right. If people can not pay, then the government should ensure that they have such access free of charge. Source:


See you get a food shortage on us?
Every second we have to feed the world two people more in the same period, the agricultural land decreases due to erosion and urbanization. We have a long-term problem.
Comment: What indeed is the total crap it says there. If you could give every person currently living in the world 1000m ² of land all the people of Earth find place on the continent of Australia and it would also be a little space there. They would then have to populate all the rest of the world free. So to ABOUT POPULATION there is probably never and arable land we would have enough if it were not for the over-exploitation of nature and the poisoning by chemtrails and Fracking etc..
The Arab Spring was the first harbinger?
He was nothing more than the reaction of Tunisians on a wheat price increase of 76 percent. It was naive to believe that it's about a political spring, and we are now converted. The big question is how do we ensure food security for the impending water shortage.
Who can solve the problem?
Only the States, the private sector and NGOs together. The investments that are needed are so large that they can lift no state alone. The private sector alone can not solve the problem, if only because water naturally belongs to the state responsibility. NGOs have long-term change anything with their projects.
Comment: Since the bubble with the money and the debt has been inflated by the banks so it is possible except for the banks to finance something even for no one. Since no one except the banks can conjure up the money from NOTHING and print! We should go back to the time when an apple was an apple and a tomato a tomato and no investment product.
Will it be corporations such as Nestlé and Unilever, which will feed the world?
No. Nestle has 1.5 percent worldwide market share, the largest 20 companies together not ten percent. Food production is in contrast to other industries, like the auto industry, very decentralized.
Comment: Hide decentralized? Did you know that the diesel jeans and Mövenpick ice cream in the end, the Nestle Corporation is one? Or the Rasierapparte von Braun and the Boss clothing the Procter & Gable Group? Or the Magnum Eisstängel and Axe deodorants the Unilever Group? Or the Dole bananas and Lipton Iced Tea Pepsi Group? Or the Milka and Toblerone chocolate the power company? There are no fewer than 10 companies knowing the world market:

Konzern Netzwerk

In the graph you can see very clearly how almost all brand products we buy are controlled by a few companies. This is also called "the illusion of choice." We do not live in capitalism or in a free market economy, but in a society of monopolies, which is dominated by mega corporations operating worldwide, ie in a dictatorship Group. This is all totally focused and determined NOT decentralized!
And stretching ever further into the value chain. How many contract farmers, Nestlé?
Currently 670,000. Consumers want to know where the coffee comes in the Nespresso capsule today. We want the percentage of directly - not through distributors - double purchased raw materials in the coming years, especially in coffee and cocoa. Not because of the price but because of the quality and traceability. Of course, since it requires the consumer in the age of social media.
If Nestlé soon make more than half of its business in Asia?
Quantitatively, yes, in terms of value due to the non currency effects. China is already our second most important market after the United States.
Also thanks to the acquisitions of Chinese companies, right?
Yes, about two-thirds of sales we do there with Chinese brands that we have purchased.
The madness continues and the corporations to buy and merge further!!